Yvonne Koné

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

When asked if she would consider herself a nerd within craftsmanship and compositions, Koné says: “When it comes to craftsmanship, I’m more of an observer as I don’t master any traditional craft myself. I have an understanding for good craftsmanship and one of my favorite occupations is to watch skilled hands at work,” and adds: “Turning to compositions, I think it takes a little nerdiness to work in this field. It is all about the details and balance and, as with everything aesthetic, it is also very personal”.

Yvonne Koné launched her eponymous label in 2011, creating and reflecting an effortless sense of style that upholds story and heritage over trend by grounding the design with colors, forms and textures. Driven by her dynamic cultural background, Koné is one of Denmark’s preeminent designers within luxury leather goods and wardrobe staples.

Having designed her own clothes throughout her youth, it was not until visiting her family in the Ivory Coast at the age of 20 that Koné became intrigued by design as a career path: “I fell completely in love with the colors and structures of West Africa and decided that I wanted to work with colors and materials in my professional life somehow”, she says.

On her approach to balancing being nerdy with her design philosophy, Koné notes: “I like to refine the products I develop, and this often takes years, even for the simplest looking products,” and ends: “I get to be nerdy around my very own personal color universe without developing too many new products. I’ve always liked to keep things as simple as possible”.

Text By muuto